Jul 29, 2019 · Gelesis100 (Plenity), just approved by the Food and Drug Administration in April and expected to come on the market later this year, is an exciting recent innovation in weight management. Although Plenity comes in capsule form, it is actually a weight loss device, not a medication. The capsules are filled with hydrogel particles. The freedom to focus on you, not your weight. Check out our 153 reviews. Get Plenity. Plenity® is indicated to aid weight management in adults with excess weight or obesity, a Body Mass Index (BMI) of 25–40 kg/m², when used in conjunction with diet and exercise. A NEW KIND OF MEMBER EXPERIENCE.Few drugs are approved in the United States specifically for weight loss. They include orlistat, sold under the brand name Xenical, which helps reduce the amount of fat the body absorbs; Qsymia, a ...Jan 9, 2023 · Wegovy is now the first once-weekly weight loss drug approved for adolescents. A significant milestone to bring in the new year, the FDA approved Wegovy (semaglutide) on Dec. 23, 2022, for teens ages 12 and up who have a BMI at or above the 95 th percentile for their age and sex. The drug was originally approved for adults with obesity in June ... There are other promising new weight loss drugs in the works. Retatrutide, oral semaglutide, and more are in phase 3 clinical trials. A handful are enrolled in phase 2 trials. Several medications are already FDA-approved for weight loss. Wegovy (semaglutide), Saxenda (liraglutide), and Contrave (naltrexone / bupropion) are common examples.Apr 28, 2022 · An experimental drug has enabled people with obesity or who are overweight to lose about 22.5 percent of their body weight, about 52 pounds on average, in a large trial, the drug’s maker ... Apr 27, 2023 · A popular drug currently approved to treat Type 2 diabetes could soon also be approved for weight loss.. Eli Lilly, the maker of the drug Mounjaro, said Thursday it expects the medication could be ... A potential 'game changer' drug for weight loss and obesity was just approved by the FDA. The FDA approved semaglutide, a drug designed to treat type 2 diabetes, to help people lose weight ... While Ozempic is FDA approved for diabetes, Wegovy has full FDA approval for weight loss. In June 2021, Wegovy was approved for chronic weight management in patients with: A body mass index (BMI) of 27 kg/m 2 or greater with at least one weight-related condition, like high blood pressure, type 2 diabetes, or high cholesterolMar 28, 2022 · Saxenda. How it works: Saxenda (liraglutide), is an injectable medication that reduces food intake by decreasing appetite and increasing feelings of fullness. Effectiveness: A 2016 review found that, after one year, the average user lost between 8.9 pounds and 13.3 pounds. The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk ’s diabetes drug semaglutide. In company-funded studies, participants taking Wegovy had an average weight ...The drug is expected to receive FDA approval for weight loss in people without diabetes this year or in early 2024. It builds on the 15% weight loss seen for Wegovy by adding a target in addition ...Jun 26, 2023 · A new weight loss drug could be the most effective drug available, though it won't be available for several years. Lilly's retatrutide led to 58 pounds of weight loss. ... While FDA approval of ... The table below lists prescription drugs approved by the FDA for weight loss. The FDA has ...Sep 2, 2023 · 4. Everest delta 8 gummies. Image courtesy Everest. Everest delta 8 gummies are another popular option for weight loss. These gummies are designed to help boost metabolism, suppress appetite, and promote weight loss. They contain a blend of ingredients that have been shown to be effective in these areas. 5. In 2023, the FDA will likely approve Eli Lilly's diabetes drug tirzepatide for weight loss — but there's little indication insurers will widely cover the medication. A new class of...In the 1960s, FDA-approved weight-loss drugs were all derivatives of amphetamine, which suppresses appetite. ... Steve Johnson is one of many Americans interested in a new weight-loss drug called ...The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk ’s diabetes drug semaglutide. In company-funded studies, participants taking Wegovy had an average weight ...Jan 1, 2023 · In 2023, the FDA will likely approve Eli Lilly's diabetes drug tirzepatide for weight loss — but there's little indication insurers will widely cover the medication. A new class of... The Food and Drug Administration (FDA) on Friday approved a weight loss drug for overweight or obese adults, marking the first such authorization since 2014. The drug, Wegovy, is an under-the-skin ...The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk ’s diabetes drug semaglutide. In company-funded studies, participants taking Wegovy had an average weight ...There are other promising new weight loss drugs in the works. Retatrutide, oral semaglutide, and more are in phase 3 clinical trials. A handful are enrolled in phase 2 trials. Several medications are already FDA-approved for weight loss. Wegovy (semaglutide), Saxenda (liraglutide), and Contrave (naltrexone / bupropion) are common examples.While Ozempic is FDA approved for diabetes, Wegovy has full FDA approval for weight loss. In June 2021, Wegovy was approved for chronic weight management in patients with: A body mass index (BMI) of 27 kg/m 2 or greater with at least one weight-related condition, like high blood pressure, type 2 diabetes, or high cholesterolJun 7, 2021 · In fact, Wegovy is the first weight-management drug that the FDA has approved for obesity since 2014. The FDA has now granted Novo Nordisk approval to market Wegovy specifically for adults with ... The Food and Drug Administration (FDA) issued a rare approval for a new weight loss device this week. Plenity, created by Boston biotech company Gelesis, is a hydrogel capsule made with a ...There are other promising new weight loss drugs in the works. Retatrutide, oral semaglutide, and more are in phase 3 clinical trials. A handful are enrolled in phase 2 trials. Several medications are already FDA-approved for weight loss. Wegovy (semaglutide), Saxenda (liraglutide), and Contrave (naltrexone / bupropion) are common examples.FDA approved Qsymia in July 2012 for chronic weight management in adults with an initial BMI of 30 kg/m2 or greater (obese) or 27 kg/m2 or greater (overweight) in the presence of at least one ...A systematic review and meta-analysis by Khera et al. found that 23% of participants taking placebo had a weight loss of 5% compared to 63% of those taking liraglutide (OR 5.54, 95% CrI 4.16-7.78, SUCRA 0.83). At the one-year point, excess weight loss compared with placebo was 5.3 kg (95% CrI -6.06 to -4.52 kg).December 24, 2014 / 3:12 PM / HealthDay. A new, injectable weight-loss drug has been approved by the U.S. Food and Drug Administration. The agency on Tuesday approved Saxenda (liraglutide) for ...In 2023, the FDA will likely approve Eli Lilly's diabetes drug tirzepatide for weight loss — but there's little indication insurers will widely cover the medication. A new class of...Jun 27, 2023 · A separate trial is looking at retatrutide for patients with Type 2 diabetes. After 24 weeks, patients taking the highest dose — 12 milligrams — lost, on average, 17.5% of their body weight ... A separate trial is looking at retatrutide for patients with Type 2 diabetes. After 24 weeks, patients taking the highest dose — 12 milligrams — lost, on average, 17.5% of their body weight ...Apr 27, 2023 · Eli Lilly seeks FDA approval for weight loss drug tirzepatide 01:57. As a growing number of overweight Americans clamor for Ozempic and Wegovy — drugs touted by celebrities and on TikTok to pare ... Jun 4, 2021 · The Food and Drug Administration gives approval for a new version of Wegovy, a popular diabetes medicine, to be sold as a weight-loss drug. FDA approves obesity drug that helped people cut weight ... In 2023, the FDA will likely approve Eli Lilly's diabetes drug tirzepatide for weight loss — but there's little indication insurers will widely cover the medication. A new class of...What to know about Mounjaro, the next game-changing medication awaiting FDA approval to treat weight loss. Tirzepatide, a medication approved to treat diabetes, helps aid weight loss by lowering appetite. A similar drug called semaglutide was approved for obesity and became so popular it caused shortages. The Food and Drug Administration (FDA) on Friday approved a weight loss drug for overweight or obese adults, marking the first such authorization since 2014. The drug, Wegovy, is an under-the-skin ...The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk's diabetes drug semaglutide, for long-term weight management. In company-funded studies, participants...Apr 19, 2019 · The Food and Drug Administration (FDA) issued a rare approval for a new weight loss device this week. Plenity, created by Boston biotech company Gelesis, is a hydrogel capsule made with a ... Jun 4, 2021 · Regulators on Friday said a new version of a popular diabetes medicine could be sold as a weight-loss drug in the U.S. The Food and Drug Administration approved Wegovy, a higher-dose version of ... Eli Lilly ( LLY -0.05%) recently told investors great news regarding its experimental diabetes drug, tirzepatide. Results from a big head-to-head study with Novo Nordisk 's ( NVO 2.72%) competing ...Dec 6, 2021 · "This is a start of a new era of effective treatments for obesity," he added. The future of anti-obesity drugs. In June, FDA approved semaglutide as a treatment for chronic weight management in obese or overweight adults—the first drug approved for such use since 2014. Currently, there are six FDA-approved medications for the long-term ... The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk ’s diabetes drug semaglutide. In company-funded studies, participants taking Wegovy had an average weight ...May 2, 2022 · Clinical trial results. In a recent study, Eli Lilly's experimental obesity drug—a weekly injection called tirzepatide—helped clinical trial patients lose roughly one-fifth of their body weight. When Eli Lilly's SURMOUNT-1 trial began, the study's 2,539 participants weighed 231 pounds and had a BMI of 38, on average. Aug 14, 2023 · Xenical (Orlistat) Alli (Orlistat) Contrave (Bupropion-Naltrexone) Saxenda (Liraglutide) Qsymia (Phentermine-Topiramate) For people with obesity, weight loss is often a difficult journey that requires lifestyle changes. Sometimes, when dietary changes and exercise are not enough, your healthcare provider may prescribe a weight loss medication. Apr 27, 2023 · Eli Lilly seeks FDA approval for weight loss drug tirzepatide 01:57. As a growing number of overweight Americans clamor for Ozempic and Wegovy — drugs touted by celebrities and on TikTok to pare ... I n a rare move, the Food and Drug Administration (FDA) has approved a novel prescription device meant to help with weight management. The product, called Plenity and developed by Gelesis, has ...Jun 27, 2022 · FDA approved Qsymia in July 2012 for chronic weight management in adults with an initial BMI of 30 kg/m2 or greater (obese) or 27 kg/m2 or greater (overweight) in the presence of at least one ... The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk ’s diabetes drug semaglutide. In company-funded studies, participants taking Wegovy had an average weight ...Dec 28, 2021 · High Demand, Low Supply Postpones 'Miracle' FDA-Approved Weight Loss Drug to Mid-2022. The wait for a new weight loss drug will take a bit longer than expected. Wegovy, a drug manufactured by Novo ... Jun 20, 2022 · FDA approves potential game-changer drug for weight loss, but it comes with a hefty price tag 03:55 Nor does Leider view the weight loss products available without a prescription as competitors. Jun 7, 2021 · The new drug, Wegovy, has proven to be safer and more effective than existing weight loss drugs, says MSN. Wegovy is approved and intended for obese and overweight adults, reported Science Alert. The drug is expected to hit consumer markets in the U.S. very soon, according to MSN. The price has not yet been confirmed but is expected to cost ... The Food and Drug Administration (FDA) on Friday approved a weight loss drug for overweight or obese adults, marking the first such authorization since 2014. The drug, Wegovy, is an under-the-skin ...Jun 7, 2021 · The new drug, Wegovy, has proven to be safer and more effective than existing weight loss drugs, says MSN. Wegovy is approved and intended for obese and overweight adults, reported Science Alert. The drug is expected to hit consumer markets in the U.S. very soon, according to MSN. The price has not yet been confirmed but is expected to cost ... Jun 7, 2021 · In fact, Wegovy is the first weight-management drug that the FDA has approved for obesity since 2014. The FDA has now granted Novo Nordisk approval to market Wegovy specifically for adults with ... Mar 2, 2022 · Last year, the U.S. Food and Drug Administration (FDA) approved Wegovy (semaglutide) for chronic weight management in adults with obesity or who are overweight and have at least one weight-related condition (such as diabetes or hypertension). This is the first weight loss drug approval from the FDA since 2014. New weight loss drug is a game-changer Sep 2, 2023 · 4. Everest delta 8 gummies. Image courtesy Everest. Everest delta 8 gummies are another popular option for weight loss. These gummies are designed to help boost metabolism, suppress appetite, and promote weight loss. They contain a blend of ingredients that have been shown to be effective in these areas. 5. Jun 7, 2021 · In fact, Wegovy is the first weight-management drug that the FDA has approved for obesity since 2014. The FDA has now granted Novo Nordisk approval to market Wegovy specifically for adults with ... Jun 27, 2012 · June 27, 2012. 0. WASHINGTON (AP) -- The Food and Drug Administration has approved Arena Pharmaceutical's anti-obesity pill Belviq, the first new prescription drug for long-term weight loss to enter the U.S. market in over a decade. Despite only achieving modest weight loss in clinical studies, the drug appeared safe enough to win the FDA's ... Jan 7, 2014 · FDA Approved: Yes (First approved September 10, 2014) Brand name: Contrave. Generic name: bupropion and naltrexone. Dosage form: Tablets. Company: Orexigen Therapeutics, Inc. Treatment for: Weight Loss (Obesity/Overweight) Contrave (bupropion/naltrexone) is an aminoketone antidepressant and opioid antagonist combination indicated as an adjunct ... In fact, Wegovy is the first weight-management drug that the FDA has approved for obesity since 2014. The FDA has now granted Novo Nordisk approval to market Wegovy specifically for adults with ...Oct 11, 2021 · Keto pills are regulated post-market, meaning they are sold to consumers without inspection of the supplements' safety or weight-loss claims. The Food and Drug Administration has not approved keto ... The company made the prediction on the timing of FDA approval as it announced top-line results of a Phase 3 study showing a nearly 16% overall weight loss over a 17-month period among people who ...Jan 2, 2023 · A clinical trial found that a high dose of tirzepatide helped patients lose about 52 pounds, or an average of 22.5% of their body weight. Tirzepatide, when approved by the FDA, is predicted to hit ... Jun 11, 2021 · And yes, these drugs often come with the bonus side effect of weight loss. With most GLP-1 drugs, however, weight loss tends to be modest — most people lose only 6 to 9 pounds. Those who take 2.4 mg of semaglutide (Wegovy) often lose far more. If your starting weight is 200 pounds and the drug enables you to drop 15 percent, you'll lose 30 ... Jun 7, 2021 · In fact, Wegovy is the first weight-management drug that the FDA has approved for obesity since 2014. The FDA has now granted Novo Nordisk approval to market Wegovy specifically for adults with ... Jun 4, 2021 · Regulators on Friday said a new version of a popular diabetes medicine could be sold as a weight-loss drug in the U.S. The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk’s diabetes drug semaglutide, for long-term weight management. In company-funded studies, participants taking Wegovy had average weight loss of 15%, about 34 pounds (15.3 kilograms). Jan 12, 2023 · 4. Orlistat. Orlistat (Xenical) is another brand-name prescription weight loss pill. It’s an oral capsule that adults can take 3 times per day with meals. However, it’s less common than other weight loss pills, it’s not approved for kids or adolescents, and it can cause some bothersome side effects. The drug is expected to receive FDA approval for weight loss in people without diabetes this year or in early 2024. It builds on the 15% weight loss seen for Wegovy by adding a target in addition ...Lilly presented results on an oral weight loss drug at the conference on Friday. Participants taking the drug, called orforglipron, lost an average of 9.4% to 14.7% of their body weight, depending ...Jun 4, 2021 · The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk's diabetes drug semaglutide, for long-term weight management. In company-funded studies, participants... A new weight loss drug could be the most effective drug available, though it won't be available for several years. Lilly's retatrutide led to 58 pounds of weight loss. ... While FDA approval of ...Jun 17, 2022 · By Simon On June 17, 2022. Eli Lilly’s new drug named, Mounjaro, is currently trending as it was recently approved by the FDA. Reports suggest that the people lost 50 pounds on average with a proper diet and increased physical activity during its trial phase. It costs around $974.33 for four weekly doses and many people believe its price is ... The table below lists prescription drugs approved by the FDA for weight loss. The FDA has ...And yes, these drugs often come with the bonus side effect of weight loss. With most GLP-1 drugs, however, weight loss tends to be modest — most people lose only 6 to 9 pounds. Those who take 2.4 mg of semaglutide (Wegovy) often lose far more. If your starting weight is 200 pounds and the drug enables you to drop 15 percent, you'll lose 30 ...Alli: A Lower-Dose, OTC Version of Prescription Xenical. Alli ( orlistat ): is the over-the-counter (OTC) version of the FDA-approved prescription drug Xenical but it comes in a lower 60 milligram (mg) strength. is used in adults in conjunction with diet and regular exercise to promote weight loss.NEW YORK (CBSNewYork) - A powerful new tool in the battle of the bulge has just been approved by the FDA. The new capsule is swallowed like a pill, but it's not a drug, it's a gel to make people ...Mar 21, 2023 · Food and Drug Administration. FDA approves new drug treatment for chronic weight management, first since 2014. National Library of Medicine: DailyMed. Wegovy—semaglutide injection, solution [drug label]. National Library of Medicine: DailyMed. Mounjaro—tirzepatide injection, solution [drug label]. While Ozempic is FDA approved for diabetes, Wegovy has full FDA approval for weight loss. In June 2021, Wegovy was approved for chronic weight management in patients with: A body mass index (BMI) of 27 kg/m 2 or greater with at least one weight-related condition, like high blood pressure, type 2 diabetes, or high cholesterolRegulators on Friday said a new version of a popular diabetes medicine could be sold as a weight-loss drug in the U.S. The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk’s diabetes drug semaglutide, for long-term weight management. In company-funded studies, participants taking Wegovy had average weight loss of 15%, about 34 pounds (15.3 kilograms).Jan 12, 2023 · 4. Orlistat. Orlistat (Xenical) is another brand-name prescription weight loss pill. It’s an oral capsule that adults can take 3 times per day with meals. However, it’s less common than other weight loss pills, it’s not approved for kids or adolescents, and it can cause some bothersome side effects. And yes, these drugs often come with the bonus side effect of weight loss. With most GLP-1 drugs, however, weight loss tends to be modest — most people lose only 6 to 9 pounds. Those who take 2.4 mg of semaglutide (Wegovy) often lose far more. If your starting weight is 200 pounds and the drug enables you to drop 15 percent, you'll lose 30 ...Phentermine by itself (Adipex-P, Lomaira) also is used for weight loss. It's one of four similar weight-loss drugs approved for use for less than 12 weeks, called short-term use. The other drugs in this group aren't often prescribed. Semaglutide. Semaglutide also is used to help control type 2 diabetes. You take it as a weekly shot to manage ...Mar 21, 2023 · Food and Drug Administration. FDA approves new drug treatment for chronic weight management, first since 2014. National Library of Medicine: DailyMed. Wegovy—semaglutide injection, solution [drug label]. National Library of Medicine: DailyMed. Mounjaro—tirzepatide injection, solution [drug label]. NEW YORK (CBSNewYork) - A powerful new tool in the battle of the bulge has just been approved by the FDA. The new capsule is swallowed like a pill, but it's not a drug, it's a gel to make people ...High Demand, Low Supply Postpones 'Miracle' FDA-Approved Weight Loss Drug to Mid-2022. The wait for a new weight loss drug will take a bit longer than expected. Wegovy, a drug manufactured by Novo ...Apr 19, 2019 · The Food and Drug Administration (FDA) issued a rare approval for a new weight loss device this week. Plenity, created by Boston biotech company Gelesis, is a hydrogel capsule made with a ... Phentermine by itself (Adipex-P, Lomaira) also is used for weight loss. It's one of four similar weight-loss drugs approved for use for less than 12 weeks, called short-term use. The other drugs in this group aren't often prescribed. Semaglutide. Semaglutide also is used to help control type 2 diabetes. You take it as a weekly shot to manage ...Today, the U.S. Food and Drug Administration approved Wegovy (semaglutide) injection (2.4 mg once weekly) for chronic weight management in adults with obesity or overweight with at least one...Gelesis100 (Plenity), just approved by the Food and Drug Administration in April and expected to come on the market later this year, is an exciting recent innovation in weight management. Although Plenity comes in capsule form, it is actually a weight loss device, not a medication. The capsules are filled with hydrogel particles.Few drugs are approved in the United States specifically for weight loss. They include orlistat, sold under the brand name Xenical, which helps reduce the amount of fat the body absorbs; Qsymia, a ...
May 13, 2022. Today, the U.S. Food and Drug Administration approved Mounjaro (tirzepatide) injection to improve blood sugar control in adults with type 2 diabetes, as an addition to diet and .... U s pill identifier
The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk's diabetes drug semaglutide, for long-term weight management. In company-funded studies, participants...The FDA last year approved semaglutide, which was developed initially as a treatment for type 2 diabetes, for weight loss in adults. But researchers wanted to know if the drug, which targets areas ...FDA approved Qsymia in July 2012 for chronic weight management in adults with an initial BMI of 30 kg/m2 or greater (obese) or 27 kg/m2 or greater (overweight) in the presence of at least one ...The company made the prediction on the timing of FDA approval as it announced top-line results of a Phase 3 study showing a nearly 16% overall weight loss over a 17-month period among people who ...A new prescription medication is dominating a weight loss market crowded with pills, powders, cleanses, juices, and more. In June of 2021, the FDA approved Wegovy (semaglutide), a weekly injectible.Apr 27, 2023 · A popular drug currently approved to treat Type 2 diabetes could soon also be approved for weight loss.. Eli Lilly, the maker of the drug Mounjaro, said Thursday it expects the medication could be ... Apr 27, 2023 · Eli Lilly seeks FDA approval for weight loss drug tirzepatide 01:57. As a growing number of overweight Americans clamor for Ozempic and Wegovy — drugs touted by celebrities and on TikTok to pare ... Sep 10, 2021 · On June 4, 2021, the FDA announced the long-anticipated approval of Wegovy, an injectable medication taken once per week for weight management.. Wegovy received significant media attention in the months preceding approval, with a New York Times article declaring it a "game changer," MedPage Today reporting its "unprecedented results," and the BBC announcing it could mark a "new era" in ... The Food and Drug Administration (FDA) issued a rare approval for a new weight loss device this week. Plenity, created by Boston biotech company Gelesis, is a hydrogel capsule made with a ...Jan 3, 2023 · Diabetes drug Tirzepatide, which is shown to be more effective than Wegovy and Ozempic, is likely to be approved by the Food and Drug Administration for weight loss in 2023 and is expected to be ... NEW YORK (CBSNewYork) - A powerful new tool in the battle of the bulge has just been approved by the FDA. The new capsule is swallowed like a pill, but it's not a drug, it's a gel to make people ...By Simon On June 17, 2022. Eli Lilly’s new drug named, Mounjaro, is currently trending as it was recently approved by the FDA. Reports suggest that the people lost 50 pounds on average with a proper diet and increased physical activity during its trial phase. It costs around $974.33 for four weekly doses and many people believe its price is ...Oct 11, 2021 · Keto pills are regulated post-market, meaning they are sold to consumers without inspection of the supplements' safety or weight-loss claims. The Food and Drug Administration has not approved keto ... Industry experts expect this new class of drugs to become a huge source of business in the next few years as more products gain approval specifically for weight loss. Some analysts believe that tirzepatide, a weight-loss drug from the pharmaceutical giant Eli Lilly, could be the best-selling medication of all time if it gains approval by the FDA.Jun 7, 2021 · The new drug, Wegovy, has proven to be safer and more effective than existing weight loss drugs, says MSN. Wegovy is approved and intended for obese and overweight adults, reported Science Alert. The drug is expected to hit consumer markets in the U.S. very soon, according to MSN. The price has not yet been confirmed but is expected to cost ... The Food and Drug Administration approved Wegovy, a higher-dose version of Novo Nordisk's diabetes drug semaglutide, for long-term weight management. In company-funded studies, participants...An experimental drug has enabled people with obesity or who are overweight to lose about 22.5 percent of their body weight, about 52 pounds on average, in a large trial, the drug’s maker ...And yes, these drugs often come with the bonus side effect of weight loss. With most GLP-1 drugs, however, weight loss tends to be modest — most people lose only 6 to 9 pounds. Those who take 2.4 mg of semaglutide (Wegovy) often lose far more. If your starting weight is 200 pounds and the drug enables you to drop 15 percent, you'll lose 30 ....